MSLGROUP Espalhe develops special campaign for Rio Subway

Producing content to services is always a big challenge. Even bigger when it´s related to a far-reaching public service.

To address this challenge MSLGROUP Espalhe has created #ParadadeCarioca for the Rio de Janeiro Subway Company (Metrô Rio). A playful and fun way to show cariocas (Rio de Janeiro natives) and tourists how the subway service makes life easier and helps users to enjoy and make the most of the city.

The campaign is a provision of services: thru clustering – at the right time and in the right place – MSLGROUP has segmented the campaign according to preferences and regions, helping users to reach their destination by using the subway. A perfect mix of businesses’ goals and a quality provision of services.

To follow the whole campaign, click on the Metro Rio fanpage