MSLGROUP Espalhe

Gas station restroom campaign for ALE Fuel

MSLGROUP Espalhe developed an unusual campaign to communicate the outstanding services that Ale Fuels provides in its gas stations.
A huge truck was adapted with upscaled restrooms. Then, the truck ambushed competitor’s gas stations in the city of São Paulo and people were invited to experience the truck's restrooms.
The humorous video was created by MSLGROUP Espalhe.
Now the truck hits de road to São João – the largest music and dance festival dedicated to forró in Campina Grande, deep into the state of Paraíba – and to Festa do Peão de Barretos – the most famous rodeo festival in Brazil – in the state of São Paulo.